STAINMASTER® PetProtect®

Become an Expert on Carpet for Pets

Pet-loving people spent $66 billion on their animals in 2016, according to the American Pet Products Association. Is this bad news for carpet stores? Does the growing interest in pets mean less interest in carpeting for U.S. homes?

Some customers assume, “I just can’t have a new dog and new carpet.” This may have been true at one time, but no longer. STAINMASTER® brand has responded to this need with the STAINMASTER® PetProtect® family of carpet for pets. Take this true/false quiz, share what you learn with customers and turn a recommendation of PetProtect® carpet into a sale.

1. True or false: Carpet is a bad choice for customers who have pets.

Answer: False. STAINMASTER® PetProtect® is the first carpet and cushion system designed for pets and their people. More U.S. households have pets than children, and PetProtect® carpet is the solution for animal lovers who consider their pets to be family members.

2. True or false: STAINMASTER® PetProtect® carpet can resist stains.

Answer: True. It’s engineered to resist stains. Families with pets worry about carpet stains, but they also want to let their pets be pets. That’s what makes PetProtect® carpet the right choice. Made with SuperiaSD® commercial grade nylon 6,6 fiber and built-in stain protection, it resists the most difficult pet stains and is the perfect carpet for pets.

3. True or false: No carpet can fight odors.

Answer: False. When combined with STAINMASTER® carpet cushion, which has a breathable moisture barrier, PetProtect® carpet helps keep pet accidents from soaking through the cushion and into the subfloor, allowing thorough cleaning and reduced odor.

4. True or false: Your carpet can actually help your vacuum cleaner be more effective.

Answer: True. STAINMASTER® PetProtect® carpet uses a proprietary technology to reduce the force of attraction between pet hair and the carpet, allowing the hair to be more easily removed with normal vacuuming. That means more pet hair in the vacuum and less on clothes.

5. True or false: You have to choose between durable and soft.

Answer: False. Tough doesn’t mean rough when it comes to STAINMASTER® PetProtect® carpet. That’s because it’s made with SuperiaSD® nylon 6,6 fiber, which is extremely durable and very soft to the touch. It also provides unsurpassed resistance to household foot traffic and helps the carpet maintain its texture and original appearance.

6. True or false: Avoid DIY cleaning on STAINMASTER® PetProtect® carpet.

Answer: False. Professional cleaning is always recommended, but the SuperiaSD® nylon fiber locks in color and resists fading so the carpet can be spot cleaned with powerful hydrogen peroxide-based cleaning agents for thorough cleanup of pet accidents.

7. True or false: STAINMASTER® PetProtect® comes with a limited lifetime warranty especially for pets.

Answer: True. STAINMASTER® PetProtect® carpet carries the best pet-related limited warranty offered by the STAINMASTER® brand. The warranty offers lifetime protection covering stains from the unpleasant but inevitable urine, vomit, and feces. Plus, when it's installed over STAINMASTER® carpet cushion, the Texture Retention and Abrasive Wear Warranties are extended.