Fight Allergens in the Home

First carpet system designed to help your customers fight allergens

Many customers focus on comfort in their home. According to INVISTA research, 76 percent of respondents cite comfort as a top factor in keeping a healthy home. Now you can help your customers take a step toward that goal.

STAINMASTER® LiveWell™ carpet is the first carpet system designed with technology to help your customers fight dust and allergens. Here’s how that’s possible, and why it matters to your customers who want a cleaner, more comfortable home.

Why STAINMASTER® LiveWell™ is different

All day, every day, allergens in the home such as dust mite debris, pollen, cat dander, and dog dander can make life miserable for customers who suffer from allergies. Although studies have shown that a well-maintained carpet can improve indoor air quality by trapping allergen particles and keeping them out of the air we breathe, STAINMASTER® LiveWell™ carpet goes further.

This carpet is made with kid and pet safe AllerShield™ technology, which coats the carpet fibers to help reduce bonding of allergen particles. That means when the customer vacuums, every pass of the vacuum can be 90 percent more effective* in reducing allergen particles.

Selling the LiveWell™ difference

Even great products don’t sell themselves—that’s up to you. So here are some tips to help you turn your STAINMASTER® LiveWell™ and AllerShield™ technology knowledge into sales success:

• Ask customers what they do to make their homes more comfortable or clean. Sharing your knowledge of STAINMASTER® LiveWell™ carpet and AllerShield™ technology can show how this carpet can help them create a cleaner, more comfortable home.

• Because allergens are so small, you’re asking customers to believe something they can’t see. So use this animation (and other videos and photos of the LiveWell™ demonstration displayed on the rack) to show the capabilities of this carpet.

• Remind customers to use a HEPA (high-efficiency particulate arrestance) filter in their vacuum cleaner. HEPA filters trap more than 99 percent of airborne particles.

• Even customers who don’t suffer from allergies may be interested in STAINMASTER® LiveWell™ carpet. Almost anyone can benefit from the cleaner, more comfortable home that this carpet can help provide.

*Measured with home vacuuming compared to STAINMASTER® carpet without AllerShield™ technology.